Improve Your Prospecting, Sort The M&Ms
If you’re a network marketer prospecting is your lifeblood. No prospects, no money. When you do have a list, there’s always some sorting that is accomplished through the questions you ask and the answers you receive. This sorting is like trying to find a certain color M&M in a whole bag.
It’s all about the numbers, right? The more people you expose your company or program information to, the more likely you’re able to find a few to work with. Using our M&M simile, each color represents a type of person and their openness and drive to work the business. Not everyone is going have the interest to join you, i.e. not everyone is a green M&M if we use green as the color to represent the ideal prospect.
Here’s the truth about prospecting:
1. Don’t prejudge anyone! I’m sure you’ve heard story about how a maid or waiter/tress was approached and now is a millionaire in the network marketing business. No other industry can accomplish these types of success stories. This is a green M&M.
2. Not everyone will join you. Not everyone is a green M&M. If you haven’t figured it out yet, it’s not about the company or product as it is about YOU! You have to be that green M&M too. People don’t join or leave companies, they leave people. Want more people to join you, work on you the most and become a leader that people want to follow.
3. Get people to the information. You shouldn’t launch into a presentation. Talk to them just enough to check openness, then get them to a recorded webinar, presentation or tool. Book a follow-up. Let the tools and system work for you.
Prospecting is a process. Use your training through your company to reach out to as many people as you can; Facebook, Craigslist, local Meetups, yard signs, call other small business, etc. Sort the M&M and the green ones will be there.
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